4. Optimize online directories and citations.
by Admin
Posted on 22-11-2022 01:34 AM
If businesses want to stay relevant across search engines and the marketplace, a local seo game plan is an essential component to an overall digital marketing strategy.
Having a sound local seo strategy means optimizing everywhere your business appears online so search engines can provide relevant search results to consumers based on their locations. This requires a combination of optimized content on your website, as well as up-to-date facts about your business across business directories. Why is this important? because as a local business, you want potential customers to be able to find you whether they're looking directly for you or your products or services.
5. Perform a local SEO audit.
If you’re yet to kick your first local seo campaign, the local search statistics below will convince you to take the leap (or get buy-in from your team to invest in it). 1.
One-third of online consumers use the internet to search for local businesses daily, as per a 2019 statista survey. Wonder how the landscape looks like today?
2. Brightlocal’s 2020 customer review survey found that in 2020, 93% of consumers used online searches to
find
a local business. 34% were conducted every day, and 73% were done weekly. Look how the numbers stack up over the years (and trending upwards):
3.
Backlinks/inbound links (especially local links) brand mentions (how often is your business name searched) content marketing (articles written by bloggers) search engine results business seo best practices apply to local efforts too so, what is local seo? it’s optimizing your business website to show relevance, distance, and prominence. This helps search engines display the most relevant local search results for potential customers. According to google , every month there are: 5 billion searches on google for restaurants 3 billion searches for hotels 1 billion searches for clothing stores 600 million searches for hair and beauty salons 5 million searches for coffee shops local seo helps market your small business to potential customers at the exact moment when they are seeking products and services similar to yours.